C is for:

CADENCE

Cadence is the way the words flow if spoken. It varies depending on the number of syllables in a word, the length of sentences, the amount of alliteration etc. It's important to match the cadence with the content.

http://www.thefreelibrary.com/Good+writing+needs+cadence.+(Symposium+Secrets+to+Stronger+Editorials)-a0102908476

CATEGORY

In genre writing, category writing is writing to specified guidelines set by the publishing houses eg Harlequin. Each category has its own...