Does Influence Marketing Have a Future?

Earlier this year, Forbes published an article entitled Who Are the Top 50 Social Media Power Influencers, 2013? by Haydn Shaughnessy. It followed similar posts by Shaughnessy on The Top 20 Women Social Media Influencers, also on Forbes, and a similar Top 50 list 12 months earlier.

The article soon came under fire from certain areas of the web, including Mark Schaefer’s Grow blog and Jure Klepic of the Huffington Post. Additionally, there were numerous conversations across the web on the Forbe...