How Simplicity Saved Groupon

Every year, Siegel+Gale’s Global Brand Simplicity Index reveals some surprising insights about the nature of customer perception and the tangible effects simplified experiences can have on a brand's market performance. Among this year's biggest surprises was the performance of daily deals site, Groupon. Just two years ago, Groupon was the poster child for disappointing tech brand IPOs. Now the brand is strengthening its equity as a leader in the online deals space, and simplicity helped pave the way.