Reclaiming luxury: How Louis Vuitton can reinvent its image

What began in the 19th century as a modest trunk business is now one of the most recognizable megabrands in the world. In the 1990s, Marc Jacobs, whose designs are at once bold and fashion-forward, assumed creative leadership of Louis Vuitton. It has since become a relevant player in the fashion world, and is now the most profitable brand for its parent company, Moet Hennessey Louis Vuitton (LVMH).