Explaining the benefit of fact-based branding for your brand

In 2013, I flew around the world to share insights from my book, Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers.

What is fact-based branding, you ask? Fact-based branding is defined as "the use of rigorous quantitative measurement and forecasting techniques to make better branding decisions."

Watch the video to learn more.