Ad's Logo Contest

On a recent trip I absorbed and pondered logos on trucks. As someone who is prone to judge by appearance, I tend to be very interested in how companies decide to brand themselves. Here's the best one, the winner:

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You may not know this. I didn't until a few years ago, but there's an arrow in their logo. Do you see it? It's the negative space between the E and X. Brilliant, huh, especially for a company that needs to be known for ACTION.

And now, the worst logo:

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Okay, what the HELL were these...