Double Rainbow Guy on Viral Videos, the Influence Project, and WHAT IT MEANS

"WHAT DOES IT MEAN?" cried YouTube-sensation Double Rainbow guy, whose trippy experience witnessing a pair of colorful streaks in the sky caught fire on the Web recently, and amassed more than 1.5 million views. Indeed, what does it mean? For Double Rainbow guy, aka Paul Vasquez (the "Yosemitebear Mountain Giant"), it was the bedazzling wonderment of dual rainbows that provoked the question.

Here at Fast Company, we're more interested in figuring out what it means for the clip to have...