Obamacare and the Ingredients of a Successful Marketplace

Under the headline "Right-wing extremists face new moral conundrum", Brian Beutler writes that Obamacare has

all of the ingredients any marketplace needs to be successful:

1) An appealing product.

2) A large population of motivated shoppers.

3) Affordable prices, either by design or by discount.

4). A fast-moving checkout counter.

But Beutler forgot the most important ingredient of all!