Finally, Bike Branding Moves Beyond Hipster Ghetto

Americans are riding bikes more than ever, yet cycling is still held up as some sort of cultish hobby relegated to aggro dudes with messenger bags who live and die by their fixed gears.

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So maybe it's time for a new image, yeah? Colle+McVoy, a Minneapolis ad agency, has partnered with the coalition Bikes Belong to design People for Bikes, an ingenious bike branding campaign that presents a refreshingly sunny view of life on two wheels. The effort includes a Web site, posters, TV spots...