8 Steps to Amazing Website Segmentation Success

In a previous blog post, I talked about the dangers of over-segmentation. Although I said segmentation is helpful, I didn’t elaborate on how segmentation should be done. Some readers even thought I was disparaging segmentation, which wasn’t my intent.

My previous post was aimed at helping marketers who have become over-enamoured with the promise of technology alone solving marketing optimization challenges.

Segmentation should indeed be a part of your conversion optimization strategy.a.toolti...