Borders Launches Own eBook Store: Is There Room for Another Competitor?

Borders announced today that the new Borders ebook store, to be paired with a whole mess of different devices, will launch today, with a new device and software network to come soon. But the ebook category has become increasingly competitive, and every store has its own hook.

Apple's iBooks has all the buzz, plus a built-in userbase of millions upon millions of iPhone, iPad, and iPod Touch users. Amazon's pioneering Kindle has the name recognition, the lowest prices, and a solid long-term...