Rebranding…or how chickwriter became TheMariaLima

Maria LimaWell, I've thought about it for a long time. Changing my identity online from "chickwriter" (who I've been for nigh on 8 years now) to a variation of my real name: Maria Lima. My boss, Joanna, preaches consistency of brand all the time–in fact, that's part of what clients hire our firm to do for them. So why didn't I listen? Maybe it's because I've been this person chickwriter since I started social networking on LiveJournal. Since that's the name I was/am known by in fandom circles.

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Published on July 07, 2010 16:44
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