Branding is not for cattle

I had a great conversation with the publisher and movie team today, and it made me think of some things that I really wanted to emphasize from the beginning of this whole project.

In the "branding" of this series, one thing that we all want to emphatically push is that the vision for this series of books and films is to re-approach how mainstream audiences view the Bible. Not reinvent the Bible or make it relevant (it's eternal--of course it's relevant) or anything goofy like that, but to simp...