How Much Is Bogusky Worth to MDC?

Is Crispin Porter + Bogusky a small source of profit for MDC, or a large one? After reading my article from yesterday (Why MDC Will Never Love an Ad Man Like It Loved Alex Bogusky), MDC CEO Miles Nadal e-mailed to dispute figures I'd been given by Deutsche Bank analyst Matt Chesler.

Nadal says that CP+B represents between 25% and 28% of his company's profits (and revenues, which we never commented on). When I called Chesler to clarify, he lowered his original number from 75% to between 50...