The Influence Marketing Book and Its Impact on the Influence Conversation

When Sam Fiorella and I sat down to write Influence Marketing, we had a very defined goal as to what we wanted to achieve.

This ranged from the tone of the book itself, to the reaction of readers, to the long-term goals for uptake of the book’s methodology.

With Influence Marketing having just “celebrated” its six month anniversary since its publication date, I thought it might be fun/interesting to take a look back and see how the book’s not only been received, but also how our original goals...