Tips for Social Media Marketing in Foreign Languages
Social media marketing is considered as an important strategy for a number of global marketing communication strategies for different businesses. The online marketers simply understand the importance and benefits of social media know the ways to leverage on these for their business marketing and promotion. But most of the English speaking marketers are now seen missing the huge amounts of potentials of foreign language social media marketing. There are so many reasons, which can work from the back; however, the most common one is the lack of knowledge regarding the right social networks to target abroad and ways to chalk out the right social media marketing strategy for different foreign language market places. There is no two thought about the fact that social media is one of the best ways to build a brand, create the right kind of awareness and engage your potential clients and current customers. Also, if you are able to tap this market and embark with effective social media marketing strategies in foreign language, you are bound to go in the search engine rankings. Before embarking with your social media marketing strategy in foreign languages, consider few important tips and tricks as discussed below:
Keep it local and personal
The best basic tip to remember while embarking with your social media marketing strategy is to keep things as per the local market. You are therefore supposed to create Facebook pages and Twitter Feeds for each and every targeted market. If you plan to mix two different languages in one social media profile of your brand, you would simply make your potential market confused and disappointed, such frustrated people would never become your clients at the long or short run. But at the same time simply avoid translating the whole English stuff into the targeted market language. Take your time to research on different topics, which are trending in each and every target nation in order to produce relevant and timely updates. Lastly, to be a safer side, you can even think of employing a native speaking translator or competent social media manager from the same country to implement your social media marketing strategies in the chosen country.
Understand the linguistic difference
Do you check the meaning of city block in the Latin American Spanish language, it is called as cuadra but the very same thing is known as pigsty or stable in Spain. You are therefore supposed to use different accounts for each nation rather than opening the same as per languages. By treading this path correct the message you want to convey to the target audience will never be lost in things like translation. Avoid assuming that just one French feed would cover for both the Quebec and France. At the same time know the way your target audience of any country spells different words than the ones you know in English language. By understanding the way the number of cultures is seen using social media and their networking sites can help you in getting the keys to success.
Knowing your target audience
You will find people of different cultures use social media in their own different methods. As per the study conducted on this issue at a Californian institute called Palo Alto Research Center the users from France and Germany while using Twitter are seen using hastags a lot while sharing any info but if you check the Koreans or the Malay users, they are often seen holding up the conversations. Also as per the Translation site called Bab.La, the users from Portugal and Russia often love to like the Facebook pages similar to the users from Sweden. So before you target your market, make sure you understand them properly then only your social media marketing strategy would prove out to be effective.
Knowing your networks
The popular social media platforms include Facebook, Twitter, Google Plus and LinkedIn. But make sure you know the fact that these sites may not be very much popular in your targeted nation. For example, if you talk about Japan the social network site like Mixi is very much popular here while similarly in South Korea you have the site Cyworld dominates and lastly in China the site called Renren and Qzone are extremely popular than the above four named social sites. In northern European countries, the business users are seen active over a site called Xing rather than LinkedIn. So, before you embark with your social media marketing strategy it is very much important to know the right network popular if the chosen market place.
Final word
You may see the social media marketers assuming English as the only language to communicate for their business promotion. However, when you are dealing with global market where English isn’t popular then you are supposed to understand these barriers and differences so to embark with the right set of marketing strategies on social media for your brand. The above tips can help you in chalking out the things right.
Kelly Marsh is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on amplify
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