Here's how Bob Dylan's 48-year-old song became a viral, interactive video. It's powered by a proprietary tech called Treehouse. And it's full of Easter eggs for Dylan devotees.
Bob Dylan, the 72-year-old folk idol, disrupted the music video industry this week, releasing an interactive video for the 1965 classic "Like a Rolling Stone." Yes, you heard that right: Bob Dylan, 21st-century innovator.