This sort of shit drives me nuts. Then again, I'm in a foul mood today, and that's probably clouding...
This sort of shit drives me nuts. Then again, I'm in a foul mood today, and that's probably clouding my judgement. No matter, I'll push on.
Putting aside the ludicrous One Right Way implications for a moment, the authors of this piece make the assumption that getting pinned thousands of times or driving thousands of visitors to a site = marketing success!
Forgive me, but bullshit. I can see how these might be indicators of success, but they are merely tick marks on a wall, not the ultimate outcome.
I have no beef with the first two stated goals (getting your pins noticed and repinned a lot.) But the third -- drive more click-throughs to your site -- is misguided at best.
All traffic is not created equal. And a click-thruough should not be the assumed end goal. Even though I'm no Pinterest freak, I assure you that the vast majority of Pitnerest users will not appreciate the withholding of quality content just so your site's Google Analytics numbers creep up by one.
Putting aside the ludicrous One Right Way implications for a moment, the authors of this piece make the assumption that getting pinned thousands of times or driving thousands of visitors to a site = marketing success!
Forgive me, but bullshit. I can see how these might be indicators of success, but they are merely tick marks on a wall, not the ultimate outcome.
I have no beef with the first two stated goals (getting your pins noticed and repinned a lot.) But the third -- drive more click-throughs to your site -- is misguided at best.
All traffic is not created equal. And a click-thruough should not be the assumed end goal. Even though I'm no Pinterest freak, I assure you that the vast majority of Pitnerest users will not appreciate the withholding of quality content just so your site's Google Analytics numbers creep up by one.
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