Tweets From Hell: Part One

When you ask a publisher what sells books, he or she will hem and haw and say that they do a lot of things to try to sell books, but honestly they don't know if any of that works.  What really works, the publisher will say, is "word of mouth."  But that declaration inevitably brings a shrug.  Who knows, really, how to help generate that?

Last May I was waiting for the September publication date of my new novel, Hell.  I'd been hearing about Twitter, but it was only when I had a new book...