Google Wallet Creators Raise $7M To Rethink In-Store Retail Data

Can a team of ex-Googlers reinvent the antiquated physical retail space in the mold of Amazon?

Amazon, the world's largest online retailer, has a huge advantage over its brick-and-mortar counterparts: data. When customers head to Amazon's site, the company already knows tons about them, from their purchase history to their interests to their wish lists and so forth. "They use this understanding to give customers a really personalized experience--it's allowed them to be really disruptive," says Jonathan Wall, the former tech lead of Google Wallet. "We looked at this and said, 'Don't offline retailers need this as well?'"

Read Full Story