Yahoo's The Upshot Creates Niche Editorial From Search Engine Data

Today, Yahoo launches The Upshot*, a news blog that uses search queries to determine its content. Staffed by a couple of editors and six writers (no robots as yet, though) it is, as James A. Pitaro claims--he's the VP of Yahoo Media--what differentiates Yahoo from its competitors. But does it?

The NYT has a lengthy piece about how The Upshot works--and it's not all about ranks of Asimos banging out copy to crappy techno. First of all, you've got the folks who analyse the trends on Yahoo's...