Sentiment mining your internet stream

[image error]ABC Radio National's Background Briefing has good documentary on the growing practice of 'sentiment mining' social media networks where companies attempt to glean emotional reactions or consumer opinions - typically to products - from our spontaneous internet output.

Essentially it's a form of text mining but applied to social media. For example, a specialist agency might scan for every mention of a product online over the last month and then apply custom analysis to draw out what people feel ...

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Published on July 05, 2010 05:00
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