Forget Small, Medium, And Large: This Shirt Comes In 50 Sizes

Realizing flaws in the existing sizing system, Stantt used 3-D body scans of more than 1,000 men to create a line of casual shirts that fit like they're tailored.

When sizing garments, most companies divide people into three broad categories: small, medium, and large. But a quick look around reveals what a flawed model this is--a person might be small-waisted but large-armed, or tiny-shouldered and long-torsoed, and none of those S/M/L labels really fit. Ill-fitting clothing inevitably leaves us with the Goldilocks problem, feeling too small or too large, especially when "extra" is the added qualifier on our labels.

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