Copyright violation is not a valid content strategy.
Companies are under enormous pressure to keep ...
Copyright violation is not a valid content strategy.
Companies are under enormous pressure to keep up with the flood content created every second of the days. Old-school "We must keep them on our site!" thinking sends normally smart people into a spiral that, when combined with mind-numbing ignorance of the law, leads to some pretty stupid business decisions.
Just because you can read/watch something online, that doesn't make it yours.
Copyright still exists. Plagiarism is still illegal. I really don't care if your perception is "everyone does it." It's wrong. It's illegal. And you'll eventually get busted for it. It's a risk you cannot afford to take.
But getting back to the point: why does this happen? Mostly it's due to some asshat thinking that quantity trumps quality. They see some study talking about 100 hours of content uploaded every minute, and they want a piece of the action. Or they read how adding a news section to your site can retain visitors for an extra 2.3 pageviews per session.
Dumb thinking. All of it. It's a focus on outputs, not outcomes. It's the result of having zero naysayers in the organization with the cojones to speak up. And it's indicative of a culture of cowardliness and cluelessness.
The good news is that there's an easy answer. Just. Stop. Just stop doing the silly things that don't align to your business outcomes or that have zero bearing on your business. OK, you get a few less video views and your page counts go down by 10%. So what? It makes no difference to your customers. And as a bonus, you get to refocus your efforts on making them happy, and that will result in increasing tangible business outcomes every time.
Companies are under enormous pressure to keep up with the flood content created every second of the days. Old-school "We must keep them on our site!" thinking sends normally smart people into a spiral that, when combined with mind-numbing ignorance of the law, leads to some pretty stupid business decisions.
Just because you can read/watch something online, that doesn't make it yours.
Copyright still exists. Plagiarism is still illegal. I really don't care if your perception is "everyone does it." It's wrong. It's illegal. And you'll eventually get busted for it. It's a risk you cannot afford to take.
But getting back to the point: why does this happen? Mostly it's due to some asshat thinking that quantity trumps quality. They see some study talking about 100 hours of content uploaded every minute, and they want a piece of the action. Or they read how adding a news section to your site can retain visitors for an extra 2.3 pageviews per session.
Dumb thinking. All of it. It's a focus on outputs, not outcomes. It's the result of having zero naysayers in the organization with the cojones to speak up. And it's indicative of a culture of cowardliness and cluelessness.
The good news is that there's an easy answer. Just. Stop. Just stop doing the silly things that don't align to your business outcomes or that have zero bearing on your business. OK, you get a few less video views and your page counts go down by 10%. So what? It makes no difference to your customers. And as a bonus, you get to refocus your efforts on making them happy, and that will result in increasing tangible business outcomes every time.
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