Why People Fall For Horoscopes

It's biologically ingrained:

The tendency to believe vague statements designed to appeal to
about anyone is called the Forer Effect, and psychologists point
this phenomenon to explain why people fall for pseudoscience
biorhythms, iridology and phrenology or mysticism like
numerology and tarot cards.

The Forer Effect is part of larger phenomenon psychologists refer toas subjective validation, which is a fancy way of saying you are farmore vulnerable to suggestion when...