The device is more than just a novel tool for techies and health nuts. It could be at the heart of the connected home, enabling what product VP Travis Bogard calls "the internet of me."
Imagine gradually waking from a long slumber to discover that, without even removing your blankets, the bedroom lights have begun turning on and the coffee maker in the kitchen has started brewing a fresh blend. It might sound futuristic but according to Jawbone product VP Travis Bogard the technology is already here.