What's in a name?
It never ceases to amaze me the predictable parade of ridiculous names that parents give their kids,usually on the prnciple the more famous the parent, the more stupid the name (the Beckhams' great idea of naming their kids from their point of conception famously leading to Brooklyn, Romeo and Bus-stop).
What is less remarked upon is how companies, even those with global businesses name themselves in a way that makes them ridiculous in the eyes of the world (or perhaps just mine). High-tech, high-end German engineering company SAP don't quite get how that makes them look in the States and household name 'ups' don't quite see how a name in lower case reads as 'oops'- not the best idea for a delivery company with promises of not dropping stuff (or making gaffes with names).
My favourite? Car company Vauxhall were at a loss to understand why no-one was buying their 'Nova' model in Spain until someone pointed out 'No va' means 'doesn't go' in Spanish.
What is less remarked upon is how companies, even those with global businesses name themselves in a way that makes them ridiculous in the eyes of the world (or perhaps just mine). High-tech, high-end German engineering company SAP don't quite get how that makes them look in the States and household name 'ups' don't quite see how a name in lower case reads as 'oops'- not the best idea for a delivery company with promises of not dropping stuff (or making gaffes with names).
My favourite? Car company Vauxhall were at a loss to understand why no-one was buying their 'Nova' model in Spain until someone pointed out 'No va' means 'doesn't go' in Spanish.
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