Consumer mobile app casebook — X Factor

One of the most interesting digital life phenomena is the of the use of digital social networking to change how television is consumed. In short, it might be fun to watch X Factor, but it’s more fun to tweet about it whilst you’re watching it.

X Factor in the UK has been going for ten years, and so predates post-PC devices and mainstream digital social networking. For the first time this year I had a look at the iPad app — and it’s a mixed bag.

Technically, it’s very well executed. It looks gre...