The Business Of Words: How Is It Affecting Me?

Courtesy of Kateri (via Flickr)

Listen… I don't need to tell you that people have a tremendous amount of options these days than just using you or your business.

Instead of putting a false facade over how badly this can affect it, I'm here to tell you that the words you choose are doing more than just communicating who you are and what your business is about…

They're helping it thrive or burn to the ground – without you even knowing it.

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