How What We Touch Changes How We Feel

A guide:

Weight is linked to importance, so that people carrying heavyobjects deem interview candidates as more serious and social problemsas more pressing. Texture is linked to difficulty and harshness.Touching rough sandpaper makes social interactions seem moreadversarial, while smooth wood makes them seem friendlier. Finally,hardness is associated with rigidity and stability. When sitting on ahard chair, negotiators take tougher stances but if they sit on a softone instead, they become...

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Published on July 03, 2010 13:47
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