Standing Room Only – how to get 100 people at a book launch

As Bristol Women Writers swung into action on October 23rd for the launch of Unchained, I had all the symptoms of stage-fright, but I was only nervous for myself. As soon as the audience started to arrive, I was pretty confident that the evening was going to well – and it did. Around a hundred people (full house!) came along to Bristol Central Library and we sold a big chunk of our stock. So what made it work?

Planning!As a group unaccustomed to having a public face, the entire project (writin...