How A Deeper Customer Understanding Can Energize Innovation

Energy companies have a powerful tool to drive sales: Specialized outreach to understand––and market––end–users

In the popular film, Field of Dreams, the protagonist Ray Kinsella hears a voice that whispers, "If you build it, they will come." Kinsella heeds the voice and builds a storybook baseball field and at the film's dramatic close, players have arrived and hundreds of cars are streaming toward the ballpark.

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