What's In A Name?

I'm in the process of setting up tommycollison.com as the primary domain for this website. I chose 42409.org back in May, as I was toying with the idea of having a 'brand' of sorts, making 42409 (an admittedly random sequence of numbers) as my brand or trademark. I've since changed my mind -- your name is always your strongest trademark, and you should always seek to capitalize on that. 

Because managing domain names makes me want to tear my fingers out, it's going to be a couple months before the registrar allows me to use tommycollison.com as my primary domain. Stay tuned.