A Subscription Service For Underwear, To Make Sure You Always Have Fresh Drawers

Dada Underwear will send you new underwear every quarter––and keep your wardrobe interesting by mixing it up with experimental fabrics made out of stuff like seaweed, bamboo, and coffee grinds.

There is nothing glamorous about shopping for men's underwear. But when the economy is decent, sales certainly do go up––between August 2011 and August 2012, sales of men's underwear in the U.S. jumped 6% year in a year. Perhaps this is the perfect time, then, for DaDa Underwear's Quarterly Underwear Club, a subscription service that delivers new, clean men's underwear every quarter.

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