Web Semantics: how buzzwords morph over time

*I know this stuff sounds mighty weird, but this is how it actually works these days. It doesn't work like this EVERYWHERE, mind you, just, you know, in modern politics, finance, technology, media, academia, and the web. And modern gender relations. And, uh, modern religion. And modern philosophy. Also modern pop art, fine art, literature and music. All the rest of it, it doesn't work like this. Not at all.