Service Decoration: Why my website is purple

My love affair with service aesthetics started when working with a large aerospace company trying to win a humongous government contract to build a new fighter plane for the armed services. The company had done lots of customer intelligence gathering about the expectations of generals and admirals. They had learned a lot from the appropriations people on Capitol Hill. But, they had spent little time learning from the fighter flyer who would actually be piloting the new fighter jet.

In one focu...