Risk Something to Gain Something

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“If you only do things where you know the answer in advance, your company goes away.” -Jeff Bezos

I don’t run an operation the size of Amazon.com, and you probably don’t either. But all of us have responsibilities. We have commitments, goals, hopes, and dreams.

We’re also faced with decisions every day.

How do you make choices? When you’re faced with new opportunities, how do you decide which to pursue and which to decline?

I believe one criteria is… does it excite you? Does it scare you a l...