“Kindle Countdown Deals.” Amazon Launch A New Promotional Tool For Authors And Publishers.
Amazon has announced a new promotional program for Kindle- Kindle Countdown Deals, which allows authors to discount their books. Amazon customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock that tells them how much time is left on the promotional price.
Benefits:
• Time: You control how long your book is discounted – anywhere between one hour and seven days.
• Discount: You set the level of discount, which must be at least $1 or £1 off the regular price.
• Royalties: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you will earn 70% even if the promotional price is below $2.99.
Customer experience:
It is easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price. Customers will see a countdown clock with the time remaining for the promotion. It is also easy for customers to discover Kindle Countdown Deals on a dedicated webpage at www.amazon.com/kindlecountdowndeals
Which marketplaces can run Kindle Countdown Deals?
Initially, Kindle Countdown Deals are available on Amazon.com and Amazon.co.uk.
How can I make my book eligible?
Books enrolled in KDP Select are eligible if their regular prices fall within these limits:
•$2.99- $24.99 (Amazon.com)
• £1.99 – £14.99 (Amazon.co.uk)
How do I add a Kindle Countdown Deals promotion?
Log into your Amazon KDP account, go to your bookshelf, click on manage benefits,and from here you can set up a promotion.
You can schedule one deal in each marketplace (currently amazon.com and amazon.co.uk) for every 90 days KDP Select enrolment period.
Your promotional price should have a discount amount of $1.00 (£1.00 on Amazon.co.uk) or greater than the regular list price to ensure that the promotion is meaningful for customers. You can choose any discount amount that is $1.00 or greater at $0.99 increments. For example, if your regular list price is $4.99, you can choose $3.99 or $2.99 etc. Once you set a promotional price and increments, Amazon will calculate a schedule for each increment, including the start time, promotional list price and duration.
What is the lowest promotional price that I can offer.
• $0.99 on Amazon.com
• £0.99 on Amazon.co.uk
Gary Troia is an author of two published books. A Bricklayer’s Tales and Spanish Yarns and Beyond.
