YouTube is Finally Letting You Skip Ads, Later This Year

YouTube is to allow its viewers to skip ads on its videos later this year, according to a senior product manager. The firm has been experimenting with skipping pre-rolls since November 2009, but the new proposal, which consists of an ad-skipping button, will be in beta form toward the end of 2010, and it puts it more in line with Hulu's Ad Selector format, which lets people choose between one long ad at the beginning of the video, or several short ones during playback. But what about the...