Facebook Admits Teens Are Using The Social Network Less
Three months ago, Facebook CEO Mark Zuckerberg assured investors his social network didn't have a young people problem.
"There has been a lot of speculation reporting that fewer teens are using Facebook," he said in July. "But based on our data, that just isn’t true."
That just isn't true. Facebook made a surprise admission during its earnings call Wednesday: Younger teens are using the site less.
Use by U.S. teens was steady overall between the second and third quarters of this year, said Facebook chief financial officer David Ebersman. But Facebook did see a "decrease in daily users among younger teens" -- the first time the social network has acknowledged such a dip.
Ebersman couched the numbers by noting that measuring youth engagement is difficult as many younger users may mis-represent their age.
"We remain close to fully penetrated among teens in the U.S." noted Ebersman -- awkward phrasing that earned considerable mockery on rival social network, Twitter.
"There has been a lot of speculation reporting that fewer teens are using Facebook," he said in July. "But based on our data, that just isn’t true."
That just isn't true. Facebook made a surprise admission during its earnings call Wednesday: Younger teens are using the site less.
Use by U.S. teens was steady overall between the second and third quarters of this year, said Facebook chief financial officer David Ebersman. But Facebook did see a "decrease in daily users among younger teens" -- the first time the social network has acknowledged such a dip.
Ebersman couched the numbers by noting that measuring youth engagement is difficult as many younger users may mis-represent their age.
"We remain close to fully penetrated among teens in the U.S." noted Ebersman -- awkward phrasing that earned considerable mockery on rival social network, Twitter.
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