You Probably Don’t Have Time To Read This

So I better make it quick.

This is true for most things to today. Our brains are wired to juggle images and impressions at such neck-snapping speed, it’s a wonder we ever learn anything.

You need to take this into account when you write. Especially for the web.

What this means for your writing? A few things:

* You need to get to the point quicker

* Shorter sentences makes for faster grasp.

* Try to avoid complicated words and sentence structures.

* Focus on what’s important – what do you want to get across?

* Entertain (makes it more enjoyable to read).

* Tell a story (information told in a story is almost always easier to remember).

Then there are obviously more visual things to take into consideration. Make sure the text is clean and not too wide so the eye doesn’t have to travel. Avoid clutter – on your websites and in your presentations.

And if you find most websites difficult to read, you can always try the Readability app.