Creativity Tip: How Can You Make It Strange?

Creativity happens when we make unusual connections…making what is familiar “strange.” We presume that certain things automatically go together—boat, duck, and water, for example. When we put unusual things together, we are in “creative” terrain. (As a silly example, ham sandwich and hair jell don’t go together…it’s a creative combination.)

When we put two paradoxical words like ham sandwich and hair jell together, the tension between the two creates a third space. Pairing two paradoxical things is also the closest way that we can express ineffable things of any sort. In his book Beauty, the poet John O’Donohue writes about the limitation of rational thought and linear language:

It is impossible for language to

express this nearness for in the end every thought is an act of distance, a

separation with the Divine. Even words like “nearness,” “intimacy” or “love”

still indicate separation. Only the strained language of paradox can suggest

the breathtaking surprise of Divine closeness. God is breath-near, skin-touch,

mind-home, heart-nest, thought-forest, otherness-river, night-well, time-salt,

moon-wings, soul-fold.

In my Psychology of Creativity courses, I go even further. I

want my students to leave their rational minds behind and let their

imaginations take over. The only way to do that is to intentionally give them

something confusing. One of my favorite and most powerful exercises is to have

the students speak gibberish to one another. The mind can’t comprehend what is

being said, so they’re forced to step into a “third space,” an “imaginal”

space, where a new language comes to them through mental images, story and

metaphor.

My goal is take them out of their element in whatever way

that I can. When we’re confronted with something that our very smart

left-brains cannot even begin to figure out—that’s when the magic happens.

That’s the moment we have a space for the imaginal.

Creating is about questioning our conventional way of seeing

the world—seeing the world as if it could be otherwise…and connecting the

unconnected. Making impossible juxtapositions highlights distinctions and

alerts us to things we would have missed otherwise. Pull out the things that are surprising or paradoxical.  

What doesn’t make

sense to you? Start there.