Social Networking Affects Brains Like Falling in Love

[image error]

Photographs by Bryce Duffy

[image error]

Photographs by Bryce Duffy

Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. And that should be a wake-up call for every company.

[image error]

Photographs by Bryce Duffy

The essence of affection. The cuddle chemical. In other words, oxytocin.This hormone, produced daily by your brain and mine, is the reason I'm on my back, trying to remain perfectly still inside a...