How to Sell and Beat Your Competitors With The Instant-Reverse Close

Victory becomes, to some degree, a state of mind. Know ourselves superior to the anxieties, troubles and worries which obsess us, we are superior to them.

-Basil King

Throughout your sales process, objections are like signposts. They lead you step-by-step toward closing the sale. The fact is, if there are no objections, there is no interest. If there is no interest, there will be no sale.

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The more objections you get throughout your sales process, the more...