Facebook Newsfeed Visibility: 5 Quick Yet Powerful Ways to Increase It
1. Only Post Once a Day, Max
There is one thing we have learn at Dynamic Search, people do not want to hear too much from you. You wouldn’t stand outside of their house screaming about your product, so don’t do it on their newsfeed. Never post more than once per day — unless you have timely content that your online community has requested. People usually don’t unlike pages for lacking content, but they do if they perceive you be posting too much. Many think that if they post multiple times a day, they will capture a wider audience because most people are not logged in at any given time. While this is in fact true, there is another side to this coin. People scroll down, and if they see several posts from the same company, they get annoyed. Play it cool, hot shot.
2. Talk About What They Want to Engage With
Keep an eye on what people seem to like about you, and then play off of that. Don’t try to hit them over the head with information or trying to teach them something, unless they ask. Make the entry point to conversation fun and light, and when you build your network you can start posting more and more serious content promoting your brand.
A good posting technique is to give, give, and give again. The idea is to become the authority and trusted resource in your niche. Every once in a while you can release a post with some sort of call to action.
3. Post Images and Videos and Ask People to Caption
People are visually driven. Text updates don’t get nearly the exposure that a good meme or quality video can. Use this to your advantage. Share popular photos from your Pinterest or Instagram profile, or post a YouTube video that got lots of views. Requesting that people caption a photo or video can be a very effective way of engaging with your network. It makes them feel that what they wrote is important to you.
Caption this…
4. Request Feedback and Ask Questions
Asking people what they think about you and asking them questions are great ways to get them more involved. For instance, if you sell TV’s, maybe ask them: “What are you watching tonight?” Even a simple request for an opinion, and asking them what they think can boost your Facebook visibility and interaction because asking questions often gets more comments.
5.Target your Audience
Do you have Facebook fans from all over the world, or are you generally a more local (state, country, etc.) Is your page geared more towards younger or older users? Are they married? Have kids? Each factor plays a part.
Facebook now lets users post by relevance to gender, relationship status, educational status, “interested in,” age and language. So if you have posts that are meant for only a specific segment of your audience, target them. This will ensure that the people that want to see your messages will, making your brand more and more appealing on Facebook!
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