October 23: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Orbitz Hopes Rewards Program is Ticket to Resurgence – Chicago Tribune

The travel booking site has launched a loyalty program that lets customers earn and redeem instantly.

2. Inherit the Windfall: Passing On Loyalty Points – COLLOQUY

A new report reveals companies’ policies for what happens to a member’s loyalty points when he or she dies. See where leading programs stack up.

3. Kirkland’s Launches K Club Rewards Program – Patch.com

Specialty home décor and gifts retailer Kirklands has announced a point-based loyalty program for customers.

4. How American Giant Changed the Apparel Paradigm and Built ‘Almost Irrational Loyalty’ – Fast Company

The clothing retailer demonstrates that sometimes all a company needs to build loyalty is a sound business plan.

5. Marketing Must: Customer Data Points to Stop Ignoring – Now – Entrepreneur

Author shares some easily obtained customer data points and why companies should be collecting the information.