At the beginning of the year I noted that I'd hit 10,000 sales by the end of 2012.  Prompted by Patty Jansen's informative post, I've updated my figures for those interested in self-pub stats.

Sales by year:(Date range is 1 December 2010 to 30 September 2013.  Freebies and not yet reported sales not included.)
Sales by store: Amazon 17832 Apple 224  Barnes & Noble 677  BordersAU 2  CreateSpace 437  FNAC 4  Kobo (via Smashwords) 42  Kobo Writing Life 141  LivrariaCultura 1  Smashwords.com 347  Sony 29 
Earnings:I've been totting up last year's figures for my taxes (which run from 1 July to 30 June in Australia) and my (gross) royalty income looks to be around $16,600.  This is less than last financial year, despite what the sales numbers suggest - but mainly because Amazon pays by cheque about two months after you earn the money.

Popularity:As you can see, The Touchstone Trilogy is still by far my most popular books.  Partly that's the power of series and first book freebies, but it's also simply very popular and gets very good word of mouth.  Stained Glass Monsters remains my least successful (ironic, given it's one of my favourites).

It wasn't until I'd totted these figures up that I could see that both And All the Stars and Hunting had performed quite well for stand alones.  Their numbers will no doubt drop off now we're well past their release dates, but I'd expect to continue to sell several hundred each year.

Sales Venues:It would be nice to believe that sales will continue to improve at this rate, eventually giving me a comfortable income on which to write full time, but as Patty pointed out recently, self-publishing is a very unpredictable industry.  I was completely unaffected by the Kobo debacle - but as you can see it's not a primary market of mine.  [It will be interesting to see if that changes after a Kobo-related promotion I'm theoretically participating in at the end of the year.]

Like most self-publishers, Amazon is by far my best outlet.  Both Barnes & Noble and Apple improved this past year as a direct result of Bookbub, which is a cheap books notification service which has been one of the few effective promotion tools lately.

Future:The big money in self-publishing tends to be in certain genres, and also in writing series.  Unfortunately I don't think I have the writing skills/style to do well in the big money genres (thrillers, romance and erotica can be difficult to write!), but I am at least writing series books this year.  Typically, I'm writing the beginnings of three series at once (while finishing off Bones) and the things I'm interested in writing tend to not match up with the types of books which become immensely popular.

But I am slowly finding a repeat audience.  And I'm having fun - which is probably what counts most for me. :)
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Published on October 24, 2013 02:14 • 327 views
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message 1: by Patricia (new)

Patricia Guy There is only one book by you I haven't yet gotten. I enjoyed you Stray series so much I got it for my sister and I had to get them in paperback for her (she won't get a e-reader). I just wanted to let you know you do have fans who are looking forward impatiently for your next book.


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