What Chess Has Taught Me About Copywriting

The goal of the game of chess is to capture your opponent’s king, before yours is captured.

To chess aficionados, those of us who play poorly are known as “wood pushers.”  We might have a basic understanding of how the pieces move, but we lack the skills necessary to win. 

Chess is war.  The mere knowledge that advancing a pawn to the eighth rank allows you to “promote” it into any other piece (except a king or pawn) is not enough to be victorious.  You must be able to convert your plans into a winning strategy.



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