because

I suppose the most famous Mongol is as good a place as any to start.

When I first decided to visit Mongolia, mostly people reacted with a stunned blink and the question "…Why?" It's one I find impossible to answer briefly without sounding dismissive, and equally impossible to answer at length without starting to ramble and get repetitious, so in the end I gave up and grinned and said, "Because!" or "Why not?!"

Sometimes I'd throw in a comment about Genghis, because he was an astonishing...