GE Boosts Ecomagination Initiative With an Extra $10 Billion

GE has a whole lot faith in its ecomagination initiative. So much faith, in fact, that the company is pumping $10 billion into the project's R&D over the next 5 years--effectively doubling its investment from the past 5 years. The reason is simple: ecomagination is a cash cow, generating $70 billion in revenue since its inception in 2005. With the world's attention turned toward clean technology, that number will almost certainly grow.

Ecomagination encompasses a broad set of projects. GE...